WRITING

Great spots start with great writing. Having different people writing your spots keeps your commercials from all sounding the same. Having a writing resource takes the pressure off your account executives, allowing them to focus on their primary job–finding and closing business.

Below you’ll see some scripts we’ve written for our affiliates.

• Marco’s HVAC
• Primo’s Snacks
• Annie’s Rolling Cafe
• Dr. Hooper & Vines
• Alietta Ford
• Anytime Fitness

PRODUCTION

In our busy cluster selling environment, there are times when your production people simply can’t handle the workload–no matter how good they are. We are your go-to resource for fast-turnaround production from your scripts. Depending on your situation, you may choose to receive dry voice tracks only or opt for complete commercials. You can decide on a spot-by-spot basis which pieces of creative you wish to have produced and which are voice only.

The harsh reality of our business is that some stations may be forced to make difficult decisions. If you are faced with having to reduce or eliminate your Production Department, Radio Spot Shoppe is ready to be your off-site Production Department.

Below are some samples of recent affiliate production.

VOICEWORK

Having a variety of voices on your station helps your Time Spent Listening and helps you better serve your clients. We offer several different voices who give life to your scripts. This helps to broaden the range of voices on your air and helps fill specific needs. Need just female voices? No problem. Need different male voices? We can help there too.

All our voices are seasoned professionals who take your client’s message seriously but also work quickly.

Voicework can be delivered dry and mixed by your team, or we can add production values and deliver a fully completed commercial.

SEASONAL IMAGING

There isn’t a month that goes by when there isn’t a holiday or season to celebrate. Seasonal imaging makes your station sound vibrant, relevant and FUN!

With pared-down personnel, stations often don’t have the time or the resources to create seasonal imaging. That’s where Radio Spot Shoppe comes in. Our seasonal imaging packages make your station relevant.

Each month, you’ll get a set of six highly produced imaging elements that connect your station to important holidays and the changing seasons. They can be tagged with your station ID or slogan. Imaging can also be used for local clients. Rather than an hourly studio or feature sponsorship, seasonal imaging can be sponsored and rotate throughout the day, providing additional frequency and keeping your client top of mind in a fun and entertaining way.